Newbornbusiness

All you need to know before And after building your online business

What is Google Adwords, and how to apply it perfectly to your business?

July 21, 2008 By: Newbornbusiness Category: Google Adsense, Promote Your Business

Google Adwords is a business run by Google which is essentially adverts that contain keywords, hence advert + keyword = AdWords. Google AdWords seems to be very easy - just follow the sign up process and your ads will be displayed all over the internet. It can be an extremely useful tool in creating targeted traffic to your web site.

The point here is that, because Google Adwords is a form of marketing, you need to follow the same procedures you would for any other type of marketing or advertising. That means anything you do with Google AdWords should be tested and tracked.

The Google Adwords Ad consists of four lines: A title is limited up to 25 characters, a description with 2 lines is limited up to 35 characters per line, and a line to display your URL link up to 35 characters. Title must be properly written include with the keyword that you are targeting. It should be prominent and outstanding as the title is really attracts attention.

The description should take into consideration of major selling point of your product, and also sufficient information to reduce the untargeted clicks. Such information will assist the customers to identify what is the product you are selling, and what to expect.

The URL should be up to date and fully functioning correctly. More important, it should take the customer to the relevant page in your website that they are looking for. Always remember that the URL in the ad mustn’t be broken

To advertise on Google, you need to pay a certain fee depending on the number of keywords your ad is targeting to. Each time a person does a search on Google using the keywords that you have selected, your ad will appear on the right hand side of the result page. If the person does not click on your ad, you will not pay. You will only pay when someone clicks on your ad and visit your site.

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