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What is Click Fraud, and how does that problem escalate?

July 06, 2008 By: M.Awara Category: Google Adsense

If you’re using AdWords or AdSense you must have heard about an emerging practice in the underworld of computing called “Click Fraud”. Click Fraud problem is that not all the clicks you get to your ads are legit, it is considered a sort of the widely spreading Online Scams.
Ever since the beginning of pay per click advertising, click fraud was always a possibility. But nobody ever thought it would become the problem that it is. In a nutshell, Click Fraud can be an expensive misfortune.

Click Fraud emerged by several common practices, especially among rival companies, some companies are trying to click on the rival company’s ad a number of times to drive up the ad costs for the company. Also there are people setting up sites for the sole purpose of fraudulently generating revenue through Google’s AdSense program. These users achieve an incredible number of clicks through many methods, some complex and sophisticated and some rudimentary and simple, which cost the advertiser an amount of money without any profit for his side as he doesn’t get some targeted traffic from these ads, as it is supposed to be.

This is blatant fraud of course, goes on all the time, and is out of control. But the good news is that though the amount of click fraud is hard to calculate, it is discovered by checking the IP addresses of the people clicking on the ads.

There are some signs that you may encounter a click fraud threat like: having clicks from one IP address, one country or region, clicks from your competitors. You may also notice that these clicks include few page views, short visits, and Don’t include conversions.
In fact there’s so much that if search engine companies don’t increase their security with such programs as AdSense, such criminal behavior could become more become even more damaging. However, there are some means of protection against such schemes and all advertisers should be savvy enough to employ them.

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