Newbornbusiness

All you need to know before And after building your online business

What is Banner Advertising and how to apply it to your business?

February 01, 2008 By: Newbornbusiness Category: Banner Advertising

Banner advertising is a textual and graphical blend marketing tool that can be placed on a site by using a simple HTML coding.

Banner ads are a kind of “passive advertising”, which means that they are not the main content of the webpage. They are related to the content of the particular website or page that they are on. They appear in various places on all kinds of websites, and their main purpose is to advertise an opportunity or service.

Banner advertising is the small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter. If you click on them, your Internet browser will take you to the advertiser’s Web site.

There are three ways to place a banner ad on other sites. First, you can arrange to display the banner ads of other companies on your site, in exchange for them displaying your banner. Secondly, you can simply pay a publisher site to post your banner; and thirdly, you can pay a banner network, post your banner on a variety of publisher sites.

Banner ads come in a variety of shapes and sizes according to pixel dimensions, the most popular one is the full banner (468 x 60).

GIF-animated banner ad, which displays several different images in succession, is sometimes used to create the effect of animated motion.
All in all, a creative and well placed banner ad campaign can bring huge number of customers to your site.

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