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What is Adsense?

February 21, 2008 By: Newbornbusiness Category: Google Adsense

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money. AdSense is an advertising program run by Google. Webmasters who decide to take part in it add a special Java script to their websites that allows AdSense to display ads on the webpage it is installed in.

The ads come from advertisers who have subscribed to the AdWords program and placed there their own ads. Then AdSense program places them at the AdSense websites that seem to be the most appropriate.

Google acts only as an intermediary and editor; it is neither the source nor the real provider of any ads. Once visitors click on any of the ads displayed on your site, Google will in turn pay you a certain percentage of what the advertiser pays them. Publishers act like sub-contractors. Google is paid to show ads by advertisers, Google pays publishers to show those ads on their sites.

It begins within the AdWords program. When advertisers create their ads, they also choose key phrases that are relevant to their ads. When a website is signed to the AdSense program sends digital “robots” which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. Then adsense sends the adverts that are completely related to your content.

Google Adsense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through Adsense, getting paid by Google in the process.

Relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.

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