The Three Deadly Sins of Marketing
Do you struggle to find success in your business? Every marketers, who have their own business, dream that they can one day succeed and gain profits from their business. But they should always remember that this is only possible if they do not commit the 3 deadly sins of marketing which are (Spam, Telemarketing, and Unsolicited Faxes).
Many marketers as they simply don’t have their own clear plan to promote their sales and succeed with their business fall into these 3 deadly sins of marketing. Sales really count, and they should be on board with what is happening in their marketing campaign. But the idea of achieving the best sales can’t be an incentive for you to shelter to such destroying marketing techniques. It is all about how to achieve the best sales without committing the 3 deadly sins of marketing.
Telemarketing and Unsolicited Faxes can be considered the oldest cousins of Spam.
What is your first reaction when you receive a call from a telemarketer? Many of us simply hang up; others promptly register on the national Do Not Call List. Most people already have a great dislike for telemarketers and they always consider a telemarketer as an aggressive sales person. Why is telemarketing, then, still so common? Forget what you think telemarketing is and the idea that it is used by the largest companies in the world to introduce products. Telemarketing can lead you to loose a lot of sales in your business, simply because it is really annoying!
The practice of advertising goods or services through unsolicited faxes has been illegal since 1991, but there are still some marketers who apply this technique to their business discarding an important fact that; The person or business on whose behalf a fax is sent or whose property, goods, or services are advertised is liable for a violation of the junk fax rules, even if the person or business did not physically send the fax. The recipients of junk faxes are entitled to file suit against junk fax senders as well and obtain judgment for a minimum of $500 per violation.
Spam is the common word for the unsolicited emails that we receive. Using Spam as a fraudulent attempt to get personal or business information from your consumers is not suggested marketing technique. A lot of Internet or email providers have a spam blocker that is just needs to be activated or configured. Therefore if you insisted on sending this kind of spam emails, you would have your domain blocked, depriving any further messages to be delivered to your consumers and they will all fall into the junk folder.
These are just the tip of the “don’t-do-this” iceberg – you should start by ridding your business of these 3 deadly marketing sins, and you’ll definitely be on the right track. Always be sure that; the more you keep away from using these marketing mistakes, the more you can succeed with your business.

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July 28th, 2008 at 1:13 pm
I enjoyed this article. Personally, I believe that marketing should be part of an overall brand strategy to create a positive perception of your products or services in the marketplace.
Committing The 3 Deadly Sins appears to lead to just the opposite effect.
John P. Kreiss
President & CEO
MorganSullivan, Inc.
http://www.morgansullivan.com
jpkreiss@morgansullivan.com