Newbornbusiness

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You worked hard to put your business online and you did your best to promote your products or services. You started to get customers…now what is next?
many business owners see that if they did the above steps and earned money, that means they succeeded…oh no…it is not the truth. There is one missing step.

It is After-Sale service or Customer Support service. Some businesses see that this step is time and money consuming. They already sold their product so why they should pay for this extra step and hire staff for it.

The answer is :

1- Your customers will come back again to buy from you rather than buying from someone else they don’t know..

2- keeping your customers satisfied will make them loyal to you and they will promote the product for you to their friends and family

3- By good Customer Support, you will brand your products and your business reputation will be “trusted”

I want to show you how far the customer support can be and how far it can affect customers. I have a personal experience as adwords advertiser. A few months ago , there was a problem in using “website Optimizer” which may affect the security of websites that use its generated code. First, I’m living in the Middle East and I never thought of that I’ll receive a phone call from Google that telling me about the problem and they apologize for the inconvenience may occur. The lady who was talking is calm , cool and talk in simple and clear English. She said they call me to remove the code immediately from my sites because they found a bug in “Website Optimizer” that may harm my site.

The call is ended but I felt a lot of comfort and trust in Google because they delt with me as I’m the only customer . They cared to talk to me personally not through email to be sure of that the problem will not affect my business which is too small for them to care about. But they do care and that means they contacted all their clients who may be estimated as 400.000 advertisers and spent a lot of time and human resources to support their clients.

So do you know now how should the customer service be?

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