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How did social bookmarking emerge?

January 11, 2008 By: Newbornbusiness Category: Social Marketing No Comments →

Some people use the Web in order to find certain information that are related and relevant to their field of expertise and specialty.

people would organize their bookmarks of online resources using folders in the Web browser, an inefficient way of organizing since people may need to save a resource that is relevant to a number of categories, thereby saving the bookmarked online resource in a number of different folders. This can be a bit difficult to handle, especially if people need to find the references that they have saved in order to send it to other people through e-mail.

The idea of organizing and managing links systematically rather than just listing them on a given web page have emerged recently and lead to the existence of the word “Tags” and a lot of social bookmarking websites that depend on Tags to arrange topics perfectly and make it easier to post and share your topics.

The beginning of the social networking was through user-generated content like web forums, personal website, sharing files,… etc. Over time the continuity of using Web 2.0 saw the emergence of social networking, social marketing, and blogs amongst others.

In Social Bookmarking, People can see who created each bookmark on a particular topic or subject in a particular Web page or website, as well as allows the other persons to have easy access to your bookmarked resources or references. Aside from this, its users can also see all the other users who have used a particular tag or keyword, allowing them to search for all relevant resources and references about the same topic or subject.

Now that social bookmarking is possible, people are now able to create a web of resources and connections without being limited in its applications and operations as people would be when they did not use social bookmarking. People could also use these bookmarking sites not only to save their favorites but to share them with an endless number of friends and promote their own websites as well.

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The evolution of social web marketing

January 10, 2008 By: Newbornbusiness Category: Social Marketing No Comments →

The current era of Social marketing has started few years ago by the advent of many precious social bookmarking websites.

Before the widespread use of social networking sites (SNSs), social marketing really wasn’t a viable option for most mainstream businesses but now the popularity of social networking sites like MySpace, Bebo, Tagged, Facebook, etc… has made social networking and social marketing very popular.

From 1997 to 2001, a number of community tools began supporting various combinations of profiles and publicly articulated Friends. They allowed users to create personal, professional, and dating profiles—users could identify Friends on their personal profiles without seeking approval for those connections.

Year 2003 saw the launch of a number of social networking sites. Most of them were more profile centric, trying to replicate the early success of Friendster. While socially-organized Social Network Sites (SNSs) seek broad audiences, professional sites such as LinkedIn focus on business people.

The social bookmarking market was first dominated by del.icio.us and StumbleUpon. These leaders split the market, del.icio.us built a hierarchy system for people to browse, while StumbleUpon was more of a random discovery system, and a unique way to make friends all over the world through a well organized channels and tags.

After that the emergence of an endless number of social network sites have attracted millions of users, many of whom have integrated these sites into their daily practices.

Nowadays, people not only use social bookmarking for saving and categorizing resources and references, but they take advantage of social bookmarking web of social connections, using it as a vessel for online marketing for a lot of online businesses, which is proving to be a very effective tool. People also use social bookmarking as a means to improve and boost their site’s traffic, as well as a way to improve their ranking in search engines.

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What is Social Marketing?

January 09, 2008 By: Newbornbusiness Category: Social Marketing No Comments →

Social marketing is in existence not for a long period of time, It is everywhere these days and one of the buzzwords of today’s internet world. Social networking sites are websites where people come together to chat, interact, exchange ideas, and develop new relationships.

Social Marketing has rapidly changed over the past few years, People no longer want just information. They now want to interact and be a part of the process of conversation.

The social web is like a collection of individuals who are propagating their own unique content; using social networking sites.

There is no service in social marketing that is paid. It vows for completely free Internet marketing solutions. This is one of the primary reasons why social networking has moved a step ahead of other marketing tools.

The fact that the fastest growing trend on the Internet today is the online community, Social Marketing has become a favorite of small businesses because it is virtually free and simple to use it to drive huge traffic to a website. They provide an opportunity to get your ideas and products in front of a lot of eyeballs.

All what you need is to create free accounts on these popular social networking sites and then increase traffic and network with others, who are interested in the same topics, or with customers.

Social marketing can help your website obtain exposure and visibility, and Because of social bookmarking continuous popularity, these will definitely stay for long period of time which ensures users to visit your website frequently.

Social bookmarking is known and effective way for users to gain the information or certain subject they need. By means of opinion and marketing, social bookmarking can lead you to the top. Social Networking provides an opportunity to the marketers to get up and close to their target very much, so that they can even communicate directly with them asking for their feedbacks and suggestions.

Just imagine, putting your business in front of thousands, or perhaps even millions of potential visitors and clients. Better yet, imagine doing this without spending a single dime.

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