Newbornbusiness

All you need to know before And after building your online business
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PR vs. SERP! Can Better PR Sites Gain No SERP?

August 24, 2008 By: Newbornbusiness Category: Promote Your Business 1 Comment →

Many webmasters are confused and mix up the real differences between Google Page Rank (PR) and Search Engine Result Position (SERP). They believe that the PageRank is directly equivalent to the Search Rankings. But after doing some researches and discovering important facts about PR and SERP, I saw that I should find an answer to the frequently asked questions; Can Better PR Sites Gain No SERP? And Can Lower PR Sites Gain Better SERP? I want to reveal the fact that both (PR & SERP) are completely different, Page Rank is only one of the many factors that are included in the SERP algorithm.

SERP includes many other important factors in addition to PR such as content relevancy, freshness, keywords in domain names when it comes to ranking of a page.

On the contrary, the only factor that determines the Page Rank value is the incoming links that point to a certain page (Inbound links) These links are extremely valuable especially if they contain relevant content.

Hence having a high Page Rank does not guarantee a good SERP at all, and it is OK to for a page that has a Page Rank of 4 to receive NO Search Engine Traffic. But this doesn’t mean that PR is not important, on the contrary, PR is very important to attract quality inbound links and therefore achieve a good SERP.

Since Page Rank is only part of the whole SERP algorithm, a last advice for all webmasters that you should always aim for a high Search Engine Result Position (SERP) rather than high Page Rank (PR).

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What is page ranking and what is its importance?

July 28, 2008 By: Newbornbusiness Category: Promote Your Business No Comments →

Page Ranking is a number assigned by Google according to their secret algorithm which can help to decide how high a page is placed in the search results. It is very similar to a popularity contest on the internet. In other words it is a numerical value to measure the relative importance of the web page within the Internet.

Page ranking is used as a big factor in valuing the advertising space on your website by about 85% of advertisers. A higher positioning means more money in your pocket.

It is really important to know if you are looking at a page that Google has ranked as valuable or if it is not rated. You can just install the Google toolbar on your browser, the page rank will be displayed on the tool bar. Each time you look at a web page, the display will show you the page rank.

A page rank is determined by a web page’s importance, the importance is calculated simply by the number of other web pages which contain a relevant link to the webpage. Google attaches a huge amount of importance to relevancy.

As for the reason why Page Ranking emerged or why is it important; it is simply because Search Engines strive to produce quality search results for their users. They want to be able to give you exactly what you are looking for at the best quality.

One way that the search engines can tell if you have important information for its users is if your page has other pages linking to it. Various other factors come into play to ensure quality search results.

Page Ranking is important, so you definitely shouldn’t underestimate its influence on your earnings. Don’t get freaked out if your rating isn’t so hot, because there is more to life on the web than statistics alone. But if you simply don’t care, you need to start caring because you are missing out on potential income by having a poor rank.

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The Key to effectively use Press Release (PR) to promote your business

April 21, 2008 By: Newbornbusiness Category: Press Release (PR) No Comments →

Press Release sites are quite rigid on the content that’s submitted, so if you are barely looking to advertise a product, your Press Release is likely to be disapproved.

First, you need to learn how to write a press release. If you’re not familiar with the typical press release format, you can get samples off of the Internet or through a book.

The best way to learn what makes a good press release is to read the releases of other folks. If you explore the major press release sites, you will find great deal of releases which relate to your subject, or which are written in a similar style to the one you wish take.

In order to attract interest of your Press Release viewers, you can add News about an event into your release; it is considered one technique of making certain that is qualifies as an authentic press release. Make sure that what you are about to announce will be in fact, revolutionary. It should have information that would capture the interest of most people.

If you are not familiar with writing techniques and want to take the easier way, which is always demanding an amount of bucks, you can hire a press release writer to do it for you. However, be aware that if you don’t have much money, make sure you clearly state the prices you’re willing to pay. This will help save you time from having to sift through responses where writers are demanding more.

The key to effectively using either the costless or the paid press release services is to create a proper press release, and not merely a promotion for your product. Apply this perfectly, and you will start gaining flows of traffic into your website.

Mass submission to the free Press Release distributing sites is the most effective way to distribute your Press Release; the best online press releases are not distributed solely through one newswire.

You may find some newswires claim to include widespread distribution, this is a false claim, and some do it simply to make their newswire look more powerful.

You can buy some kind of multi-site distribution software which can ensure that your release is in front of more people.

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What makes the best Press Release?

April 13, 2008 By: Newbornbusiness Category: Press Release (PR) No Comments →

Tactics of writing and distributing an online Press Release differ from offline ones, to have the best online press release writing and distribution you should follow some organized tactics and follow them exactly.

You should apply basic SEO principles to your Press release (PR) whenever possible. You should pick a particular keyword which relates to your topic, and use it multiple times throughout the document. The Keyword should have low competition and a relatively high number of searches each month. Make it keywords-rich so that you will be able to rank first with search engines.

Some Press Release distribution sites will allow you to include some formatting options (bold text or italics), this ensure that your press release makes it to the top spot on most search engines, and give you plenty more visibility in the online community.

The title brings the attraction on the entire press release, so you have to make it look really good and attention catcher. Make sure that you come up with a press release title that in itself portrays interest and appeal.

Make it quick. You would not want to bore your clients with a very long write up. Get to the point, use less words, be direct and you will get what you are aiming with your press release. Always deal with valid and verified facts and avoid using non verified information to avoid any possible dispute.

The best online press releases will be focused on a story, and include information about your business as an afterthought. You will still receive promotion because your press release will be more widely used and accepted by media sources.

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