This is great if you are looking for an ego stroke but it’s a disaster if you are wanting to create traffic, build your list and make profits. Another trap here is believing that the Resource Box is the place to convince the reader that you are an expert.

Here’s the bottom line – if you have not convinced the reader in the body of your article that you are an expert, it’s way too late by the time they are reading the Resource Box, if they are reading it at all.

Think of it this way – if you begin the Resource Box with information about you, it’s like announcing to the reader “The article is now over and you can go away.” Not quite the outcome you want, right?