Newbornbusiness

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You may read the title and want to know the answer about it. The answer is simply because my marketing campaign is targeting women!

Don’t be shocked , just continue reading.

As catalyst Org states that “Women’s buying power is 76% of The total buying power. That due to the fact that women’s personal shopping is merged in the total household spending. Women are not only shopping for themselves , they also shop for their kids, husbands and household stuff.

So these facts can’t be ignored. The shopping decisions for most of products is in the hand of this buying power. So if you want to spread your product to a wider range of potential customers, you should mention the benefits of your product to this audience.

In your marketing campaign, you can address women and mention the direct benefits that they can enjoy if they buy this product even if it is not for them. How?

For example, if you sell a product that can alleviate the stomach pain of new born babies. It is good for the babies, but it is also can be promoted as “a relief for the mother from the baby’s unreasonable cry “.

Also Men’s products can be promoted through women. I saw once a testimonial from a woman about a product for men that increases Semen . This product is promoted to men as it is bring more joy and increase manhood. But the woman was happy because this special product which originally sold for men helped her to be pregnant and they become happy family.

Do you catch the idea of using the buying power of Women?

Now there are some points you should consider when you target this buying power.

1- You should direct your campaign to attract women’s interest.

2- Women also need to know about you not only your product.

3- Women always want to feel that they buy from real person , not from computer.

4- Prepare yourself to be more patient and answer their questions about the product with more details.

5- Running special offer or considerable rebate is also more effective with women.

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