Newbornbusiness

All you need to know before And after building your online business
Subscribe

Archive for the ‘Newsletters’

Which works better for you, a HTML or a Plain Text Newsletter?

August 21, 2008 By: Newbornbusiness Category: Newsletters No Comments →

When you start writing a Newsletter you should think about an important thing that should this email and newsletter that appear in your users’ inbox, be written in HTML or Plain Text?

It is very simple question and the answer is that it depends on the business you are in and the circumstances around you; Newsletters in plain text are usually the best option, but HTML is also acceptable nowadays.

Plain text email newsletters are extremely quick and easy to compose, and to send. If you choose plain text for your newsletters, you’ll be limited to a very plain, simple newsletter. Plain text newsletters cannot contain color or graphics, and you won’t be able to incorporate any design elements, such as varying text styles and sizes, or formatting text into multiple columns.

HTML looks more professional, it is considered a powerful tool because it allows you to develop a deeper brand identity within the recipients email box and presents a more powerful presentation of your offerings.

There are some internet marketers who believe that changing from text to HTML format is better because studies show that click rates are higher for HTML-formatted newsletters. And others believe that HTML Newsletters give the sense that they are not personalized emails, which makes your newsletters most likely not to be read in most cases. It’s only natural to believe that converting subscribers’ preferences will increase response.

The fact now is that you are not going to predict your subscribers’ need or what will they find interesting or accept; therefore you should let your customers tell you how they want to receive content and offers. Rather than try to guess at customer acceptance, ask them for preferences directly. Newsletters should have a preferences question allowing permission email subscribers to set their own format preference.

Bookmark and Share
[del.icio.us] [Digg] [Google] [StumbleUpon] [Windows Live] [Yahoo!] [Email] More »
Powered by Bookmarkify™

Important rules and ways to have an effective Newsletter

August 03, 2008 By: Newbornbusiness Category: Newsletters No Comments →

It’s obvious that your newsletter can only be effective if people bother to read it. Newsletters and articles specific to your customer base are a good way to stay in touch with your customers and they can be created very easily and can be built with virtually no technical expertise. Just you will need to consider the following:

* It is important that your e-newsletter contains interesting articles and that the information is easy to read. You can create a newsletter and make the most use of it is to fill it with original content and make sure that your URL is well displayed. If people feel that they’re getting good content from your newsletter, they’ll come to the site to find out more.

* Choose interesting headlines which are enticing and curiosity-building. In an introductory paragraph introduce subscribers to what they will learn; you can even include a “what’s inside” section. Your lead article should be a very short, “quick tips” article so people can view at least one article without clicking through to your site.

* Doing a newsletter requires a commitment of time and also effort. If you promise to deliver at a certain time each day or week or month, then you will need to deliver on time. If you do not, you will simply loose your credibility.

* Newsletters can even be a great source of income all on their own; you can set up a recurring payment plan and bill your customers in regular basics in exchange for your valuable information. You can even put paid advertisements in your newsletter; since you own the newsletter, any of your related products or services would get prime advertising space. And you can charge other vendors to place their advertisements in your newsletter. But make sure that all the ads are relevant.

* something you should always bear in mind that Your Newsletters should not be used solely for promoting special offers or selling stuff, because people don’t appreciate that and you’ll lose many of your subscribers if you do.

* Don’t forget to provide your contact information on every page of your newsletter. At a minimum, you should supply your readers with your web address, email address, and your phone number. Footers and headers are perfect for that purpose.

Bookmark and Share
[del.icio.us] [Digg] [Google] [StumbleUpon] [Windows Live] [Yahoo!] [Email] More »
Powered by Bookmarkify™

The power of using Newsletters in your marketing campaign

June 21, 2008 By: Newbornbusiness Category: Newsletters No Comments →

When thinking about gathering traffic to your website that can enable you make profit of your work, you might think about Swapping, search engine optimization, as well as taking the easy route and simply pay for ads on AdWords. But all that takes effort… Satisfying your users with valuable content will help, but even the most satisfied user can still forget to check your site regularly. That’s why a Newsletter is an important tool.

A newsletter is an easy and cost-effective way to reach a larger audience. Using Newsletters, you’ll be able to remind your users that you’re out there, tell them that you have good information and suggest that they come back to your site. Newsletters also make you seem trustworthy to your readers because you are doing them a service by providing them with a steady supply of practical and usable information. If you’re not sending a newsletter to your users, then you’re missing a valuable traffic opportunity.

Newsletters are nice because you can share relevant information related to whatever you are selling with your customers and we can simply assume that Newsletters are valuable marketing tools as they reinforce brand awareness and recall, give out the impression that you are an expert in your specific field, lead to increased traffic to your site, help optimizing your website, and create a continuous link between a service or product provider and a highly interested customer.

The fact that newsletters are kept in the site for reference purposes, let us claim that this accumulation of newsletters will turn your site to a very large repository of information on your field of specialization and increase keywords and related keywords densities and your site’s relevance in your niche category will begin to rise.

Newsletters, addressed to your client base, are an effective method of reaching your niche market. There are a lot of people who receive dozens of Newsletters or Ezines in their inbox every day and consider them spam; the important thing to think about is that some email pieces and Newsletters are read, only if they are well written.

Bookmark and Share
[del.icio.us] [Digg] [Google] [StumbleUpon] [Windows Live] [Yahoo!] [Email] More »
Powered by Bookmarkify™

Essential Internet Marketing Techniques to make money online and succeed in your business

January 25, 2008 By: Newbornbusiness Category: Marketing Techniques, Newsletters No Comments →

Nowadays online marketers are smarter. to succeed online, you must take advantage of all the online marketing techniques and at your disposal. Here we are intending to present some essential online marketing tools to help you make money.

*Review Page:
Having a review page for every product you offer helps improving your rankings for that products. Here are some tools you should consider using on any review page:

“Surveys” Use them to ask people how they feel about the product. What did they like? Dislike? You can even ask for their suggestions.

“Bad Reviews” is a good technique to drive more traffic to your product by choosing a popular product like the product you are trying to sell, and write a bad review about it, hint that your product picks up where the other leaves off.

“Newsletters” very important online marketing tool that will literally double maybe even triple your sales. You should create a newsletter and promote it on every product review page you make as you can turn a visitor who is not buying right now into a future customer.

“Offer Bonuses” the best way to increases the product value. you can simply offer a product that you have resale rights to or one you have made yourself.

* Auto-Responder:
Experts always say that the fortune is in the follow-up. That is why this tool is so essential to your success as a marketer. This tool allows you to do critical follow-up to all your prospects. And the best part is it does it automatically.

You don’t have to sit and type individual messages to each prospect. Once you have all your communications downloaded you decide what sequence and how many days in between you want your messages sent out.

* Forums:
Another extremely effective online marketing tool is the use of general information forums. Forums are amazing online community for discussions, they are used by some of the best Internet marketers in the world. You should always offer helpful and valuable posts on a regular basis in forums where your target market or audience gather.

Forums are one of the perfect places to promote yourself and your business.

* Optin form:
One of the most overlooked aspect of internet marketing. We all know the fact that more than 95% of visitors aren’t going to spend any money on their first visit. The Optin form enables you to ask for a visitors name and email address and in exchange offer them information or a copy of your newsletter. Once you have the email address you can stay in contact with your new potential customer an let them know about new products or upcoming promotions.

These were just some examples of the Internet marketing tools you can use to promote your business and make money online. The Internet is a goldmine for all marketers but only when you know how to use it the right way. There are an endless numbers of great marketing tools on the internet. They are all simple to use, it’s just a matter of finding, and understanding them well. There’s lots of work to be done, but it can pay off in the end.

Bookmark and Share