1- A well laid out banner can result in eye-catchy creation and placement of it to get your landing page be crowded with clicks.

2- Make sure you pay considerable amount of patience in designing, placement and testing effectiveness of the banner.

3-Use an animated or moving banner, instead of a static bar, and make your banner bright. You can use some colors that intrigue us and trigger our minds to pay attention like: red, yellow, white, blue.

4- Make your banner inviting, let it be short, simple, and provide it with some catchy texts like “Click Here”, “Visit Now”, “Get Free”, and so on.

5- Limit your use of fonts. If you do use two or more fonts be sure to select fonts from different categories.

6- Pay attention to the file size because the banner marketing ad should not be weighty with rich graphics that slows the downloading pace.

7- Banner ads should be related to the content of the particular website or page that they are on. The more relevant to the particular website, the more effective a banner ad will be.

8- Get your banner on a high-traffic website and you will have a perfect tool for promotion that never sleeps.

9- Consider joining a banner exchange program, to get your banner ad on a lot of sites in a much shorter amount of time

10- It is better to advertise a particular product or service in your banner, rather than your site generally and link the banner ad to that part of your Web site, rather than your home page.

A great benefit to banner advertising is the fact that it is passive, 24/7 and inexpensive. Exchanging banners with other webmasters may be the way to go in your business, If you haven’t a lot of start-up capital to dedicate to advertising

What makes banner ads works for your business is its simplicity, the way banner exchanges work is very simple: You post a certain number of banner ads on your site, and the webmasters of these sites post your banner on other sites. Generally you’ll have to post more than one banner ad for every one of yours that they post – that’s how the exchange program turns a profit.

If you want your banner marketing works properly with your business, one of the most important things to consider is that you shouldn’t overdo it with animation. If you plan to use animation in your ad, there are a few things to consider. You want the animation to draw the eye without offending the online viewer. When setting the animation speed, look for something that changes at a slow to moderate pace.

Selling banner advertising space is also a great way to use your site’s traffic to generate revenue. The easiest option is to join a banner ad network, which will recruit advertisers, keep track of your earnings, and control banner ad placement on your site.
If your site gets a good deal of traffic, then you should be able to join a good banner network’s CPM program.

Banner ads are a kind of “passive advertising”, which means that they are not the main content of the webpage. They are related to the content of the particular website or page that they are on. They appear in various places on all kinds of websites, and their main purpose is to advertise an opportunity or service.

Banner advertising is the small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter. If you click on them, your Internet browser will take you to the advertiser’s Web site.

There are three ways to place a banner ad on other sites. First, you can arrange to display the banner ads of other companies on your site, in exchange for them displaying your banner. Secondly, you can simply pay a publisher site to post your banner; and thirdly, you can pay a banner network, post your banner on a variety of publisher sites.

Banner ads come in a variety of shapes and sizes according to pixel dimensions, the most popular one is the full banner (468 x 60).

GIF-animated banner ad, which displays several different images in succession, is sometimes used to create the effect of animated motion.
All in all, a creative and well placed banner ad campaign can bring huge number of customers to your site.