Can Social Networks Kill Search Engines?
How many online marketers noticed that Search Engines are not enough, and how can social networking websites help to increase the number of hits to their website more than Search Engine Optimization, (SEO)?
Social Networks can bring many visitors and potential clients to business owners’ sites in a short period of time. They have become a place for business professionals too, now, many online marketers conquer Social Communities because they became sure that they will find their target consumers there.
Some online users, who lead to Social Networks success, took Social Networks as the TRUSTED place where they find their friends, ask for their help solving a problem, recommendations for certain car brand, how to apply makeup perfectly (Women), or even how to deal with their children.
Simply, They can know all what they need to know, but from a place that depends on friends’ previous experiences and more trusted than Search Engines that depend on (encyclopedia, Google, Blue Book, Yellow Pages, classified ads, etc…). In a nutshell, in social networking, “What You Know Will Depend On Who You Know”.
Social Networks can also help you discover the things you didn’t know you wanted. By navigating through an endless number of pages and interests of other online users (friends) in the community, you will be able to hit some useful information somewhere you didn’t even think you will want to know, not just solve a problem or finding things you were looking for like Search Engines.
Search Engines are no longer the sole dominant of web traffic and information resources, Social Networks made many important changes in the map of “SEO” and forced Search Engines not to work alone for serving online searchers.
BUT this doesn’t mean at all that Social Networks can go alone! A Combination of Search Engines and Social Networks can develop a positive sense of helping people online as well as increasing the number of meaningful hits to your website.
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September 12th, 2008 at 7:53 pm
I never thought about what you wrote about before, but you’re right! In a way, you can search a social network and get more trusted results than through a search engine. However, since search engines are more targeted results, both social networks and search engines should be used in conjunction with one another. Great post!