Newbornbusiness

Since Google announced they will allow other ad networks to use adsense inventory, many arguments appear on the surface. This reminds me of Shakespeare’s play “much ado about nothing” ..oh “Ado” is archaic word , it means “fuss”. There is a lot of fuss around and controversies among adsense publishers about this update. Many of them see that they notice a drop of earning since they allowed the “Certified ad networks” to appear, while others block them. Some others started to analyze this new step and talk about the CTR and eCPM .
The comical part in this play is that, there is nothing to be talked about?

As google adsense adviser explained in Webmaster World forum“Guys, this is not a good idea. I can’t share the exact numbers, but I would be shocked if a single one of you were seeing any impressions whatsoever from Google certified ad networks yet. We’re rolling this out slowly. Very slowly.”

In addition , you can see the video from google in order to clear the clouds. http://www.youtube.com/watch?v=4HyJPOVLd3I

It is logical that everything takes time to be mature, then we can analyze it. And it is also logical that this step will increase the potential earnings because it is built on competition between ads networks to get your ad space and the highest one will be shown, so the publisher will get the maximum revenue. So this step will be great. But to keep your current income intact, you can block “google testing network”. I think that will give you some peace of mind. And I do recommend that you have to give this step a full chance for next two months at least.

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