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Archive for September, 2008

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Google Docs, Is it a new marketing Tool?

September 30, 2008 By: Newbornbusiness Category: Spot news 2 Comments →

All  owners of online businesses, we always dig for new promoting method.
Recently , Google gives a great push to its Google Docs. It is still in beta but it is full of features. Google Docs is free and available when you set up an Google account.
Google Docs is obviously the first tool in the genre. There were some attempts from other competitors to release such tool but Google is always the leaders.

Google Docs allows for sharing of a file or files by checking the checkbox next to them and clicking “share” from the menu. Those you are sharing with can be invited as “Collaborators” or “Viewers.”. You can add a short note along with the invitation. Google Docs is web-based word processor and spreadsheet application.
Google Docs offers great place for not only creating your documents, presentations or spreadsheets but also for maintaining backups of your documents. You will never have to worry about how you will replace your locally destroyed documents again.

Now, you may ask how can I use this system to promote a business? The answer is “Sharing”. Sharing is the secret word. The possibility to share your docs, or presentations to the world can be a rich source of traffic . With Google Docs, you can’t predict the results of posting your content to the public. Google , who gets more than 137 million visitors monthly from US only, can popularize your business.

All what you need is to post a content that can be related to your website. Keeping posting  will have two benefits : First brings direct traffic , Second generating important back links that can increase the page rank of your site.

All business owners should consider trying Google Docs. And I welcome your postings about this topic.

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Walk A Mile In An Organic SEO Shoes

September 26, 2008 By: Newbornbusiness Category: SEO No Comments →

A perfect SEO optimization helps and ensures your website to attain the top position in search engines and keep it out there for as long as it continues. Organic or Natural SEO is to bring up a website without using any Paid Service. Customers always prefer using natural results as opposed to paid listings or sponsored listings, Organic SEO is an effective way to have your website show up in the Search Engine Results naturally. If you are looking for long term passive flow of traffic to your website, then Organic SEO is a must.

Organic (Natural) SEO focuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC). It refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that your site is responsive to. What differs “Organic SEO” from “Modern SEO” is that it is a manual process not just an automated processes of page submission and alteration. As it says, the results should be organic/natural.

Out of the numerous benefits that Organic SEO provides to a website, the most vital one is that they are permanent and free of cost. The rankings acquired through organic search do not run the risk of being lost after a certain time period. Organic SEO provides you with a clear understanding of the concepts that allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website’s needs.
Most people think that the only essential factors of organic search engine optimization (Organic SEO) are meta tags, keyword stuffing and internal links, while other areas of organic SEO study also include everything from link building and navigation to persuasive copy architecture and social marketing integration.

Organic Search Engine Optimization is an ongoing process. It cannot be achieved by doing it one time, since things always change (The age of your domain name, The amount of content available to the search engines, The amount of websites linking to your website and their popularity, etc…). Organic SEO will definitely help your website to attain a high ranking in all search engines if implemented properly and ensured with care.

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Do you really understand Database Marketing?

September 25, 2008 By: Newbornbusiness Category: Marketing Techniques No Comments →

Customer Relationship Management or “CRM” is very important and is considered all the buzz in marketing, simply because Managing customer relations can lead to increased profits for a business. From this point, an important marketing technique emerged “Database Marketing”, which is a powerful and competitive weapon - especially on the Internet.

Database Marketing “DBM” is an interactive approach to marketing communication, which uses addressable communications media (mail, email, telephone, fax, etc.) to reach the target audience. DBM helps to communicate directly with the customers providing all the means for the customers or prospects to respond. It is a way of making people happy, improving all the future contacts, and is set up to measure and fulfill the response. In a nutshell, It is used to move customers up the ladder.
The growth of Database Marketing is rooted in the small business philosophy of staying close to the customers, under-standing and meeting their needs, and treating them well before and after the sale.

If you own a business deals with a wide customer base that has a degree of homogeneity, it will worth considering a Database Marketing. Unlike many other marketing techniques, Database Marketing, isn’t fit for every small business. Companies that use database marketing spend time and effort in gathering, organizing and analyzing customer data on a continuous basis.
“DBM” presents many challenges to management as it requires careful maintenance of great volumes of detailed customer data. Also accessing the data, interpreting it, and using it to drive or support the marketing function requires a long-term marketing systems development policy.

The power of database marketing lies in its ability to target individual or groups of customers with messages specifically tailored to their needs. But “DBM” must be used the right way; Database Marketers must be careful not to violate any laws while launching their campaigns. Issues regarding privacy of information and solicitation of business have come under regulatory action and should be taken into considerations.


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Digg Loses Traffic By Executing Its Active Users

September 24, 2008 By: Newbornbusiness Category: Social Marketing 4 Comments →

In a strange phenomenon that emerged few days ago, Digg started to disable a large number of Top Diggers’ Accounts without any previous warnings or even emails letting diggers know of the new changes to the terms of service so that they might have the opportunity to adjust to their rules.

Many active diggers tried to log in to their accounts several times, but they always got the message “Your account has been disabled permanently”. They didn’t stick to that and even emailed Digg Support Team to apologies, but they again got a harsh reply that “This decision is final and irreversible”. Digg just shut users down and banned their accounts for life.

It’s probably not fair to compare the way Digg enforces its rules to any real justice system. There have been about 500-600 accounts banned from Digg lately and I’m sure that now you are asking yourself “What are the unforgivable crimes, which those diggers committed and lead Digg to ban their accounts?”.

“Don’t Use Scripts” These were the last words said by the late banned diggers. Digg claimed that the excessive use of Scripts/bots, like the Greasemonkey Script that facilitate digging friends submissions, places additional load on Digg servers (slowing things down for everyone), so using them is a violation to Digg’s Terms of Use and will result in losing access to your Digg account.

“No Blind Digging” Also some of banned power diggers spoke about, Massive Digg ban, quick inspection of their 48 hours activity shows that they had high level of activity, more than 300 diggs, some of them even reached more than 1000 diggs. This lead to get their accounts banned as well.

Digg will pay the price as well; All of these things proof that Digg’s (Anti-Cheat) system has become more sophisticated trying to protest against all Cheating Policies. Digg is now applying the rule “You cheat, you’re out” even if this will cause them to lose a large number of traffic and users’ activities.

Go in Peace late diggers… It is bye bye time!
Digg users not only got their accounts banned, but also lost many of their friends. They spent significant time and energy providing the site with content, building their reputation online and flourishing their accounts to be active members, and then they were shocked that every thing have been vanished and they have no choice except accepting the whole reality and registering a new account from scratch.

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