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Archive for July, 2008

What is page ranking and what is its importance?

July 28, 2008 By: Newbornbusiness Category: Promote Your Business No Comments →

Page Ranking is a number assigned by Google according to their secret algorithm which can help to decide how high a page is placed in the search results. It is very similar to a popularity contest on the internet. In other words it is a numerical value to measure the relative importance of the web page within the Internet.

Page ranking is used as a big factor in valuing the advertising space on your website by about 85% of advertisers. A higher positioning means more money in your pocket.

It is really important to know if you are looking at a page that Google has ranked as valuable or if it is not rated. You can just install the Google toolbar on your browser, the page rank will be displayed on the tool bar. Each time you look at a web page, the display will show you the page rank.

A page rank is determined by a web page’s importance, the importance is calculated simply by the number of other web pages which contain a relevant link to the webpage. Google attaches a huge amount of importance to relevancy.

As for the reason why Page Ranking emerged or why is it important; it is simply because Search Engines strive to produce quality search results for their users. They want to be able to give you exactly what you are looking for at the best quality.

One way that the search engines can tell if you have important information for its users is if your page has other pages linking to it. Various other factors come into play to ensure quality search results.

Page Ranking is important, so you definitely shouldn’t underestimate its influence on your earnings. Don’t get freaked out if your rating isn’t so hot, because there is more to life on the web than statistics alone. But if you simply don’t care, you need to start caring because you are missing out on potential income by having a poor rank.

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The Three Deadly Sins of Marketing

July 24, 2008 By: Newbornbusiness Category: Marketing Techniques, Promote Your Business 1 Comment →

Do you struggle to find success in your business? Every marketers, who have their own business, dream that they can one day succeed and gain profits from their business. But they should always remember that this is only possible if they do not commit the 3 deadly sins of marketing which are (Spam, Telemarketing, and Unsolicited Faxes).

Many marketers as they simply don’t have their own clear plan to promote their sales and succeed with their business fall into these 3 deadly sins of marketing. Sales really count, and they should be on board with what is happening in their marketing campaign. But the idea of achieving the best sales can’t be an incentive for you to shelter to such destroying marketing techniques. It is all about how to achieve the best sales without committing the 3 deadly sins of marketing.

Telemarketing and Unsolicited Faxes can be considered the oldest cousins of Spam.
What is your first reaction when you receive a call from a telemarketer? Many of us simply hang up; others promptly register on the national Do Not Call List. Most people already have a great dislike for telemarketers and they always consider a telemarketer as an aggressive sales person. Why is telemarketing, then, still so common? Forget what you think telemarketing is and the idea that it is used by the largest companies in the world to introduce products. Telemarketing can lead you to loose a lot of sales in your business, simply because it is really annoying!

The practice of advertising goods or services through unsolicited faxes has been illegal since 1991, but there are still some marketers who apply this technique to their business discarding an important fact that; The person or business on whose behalf a fax is sent or whose property, goods, or services are advertised is liable for a violation of the junk fax rules, even if the person or business did not physically send the fax. The recipients of junk faxes are entitled to file suit against junk fax senders as well and obtain judgment for a minimum of $500 per violation.

Spam is the common word for the unsolicited emails that we receive. Using Spam as a fraudulent attempt to get personal or business information from your consumers is not suggested marketing technique. A lot of Internet or email providers have a spam blocker that is just needs to be activated or configured. Therefore if you insisted on sending this kind of spam emails, you would have your domain blocked, depriving any further messages to be delivered to your consumers and they will all fall into the junk folder.

These are just the tip of the “don’t-do-this” iceberg – you should start by ridding your business of these 3 deadly marketing sins, and you’ll definitely be on the right track. Always be sure that; the more you keep away from using these marketing mistakes, the more you can succeed with your business.

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What is Google Adwords, and how to apply it perfectly to your business?

July 21, 2008 By: Newbornbusiness Category: Google Adsense, Promote Your Business No Comments →

Google Adwords is a business run by Google which is essentially adverts that contain keywords, hence advert + keyword = AdWords. Google AdWords seems to be very easy - just follow the sign up process and your ads will be displayed all over the internet. It can be an extremely useful tool in creating targeted traffic to your web site.

The point here is that, because Google Adwords is a form of marketing, you need to follow the same procedures you would for any other type of marketing or advertising. That means anything you do with Google AdWords should be tested and tracked.

The Google Adwords Ad consists of four lines: A title is limited up to 25 characters, a description with 2 lines is limited up to 35 characters per line, and a line to display your URL link up to 35 characters. Title must be properly written include with the keyword that you are targeting. It should be prominent and outstanding as the title is really attracts attention.

The description should take into consideration of major selling point of your product, and also sufficient information to reduce the untargeted clicks. Such information will assist the customers to identify what is the product you are selling, and what to expect.

The URL should be up to date and fully functioning correctly. More important, it should take the customer to the relevant page in your website that they are looking for. Always remember that the URL in the ad mustn’t be broken

To advertise on Google, you need to pay a certain fee depending on the number of keywords your ad is targeting to. Each time a person does a search on Google using the keywords that you have selected, your ad will appear on the right hand side of the result page. If the person does not click on your ad, you will not pay. You will only pay when someone clicks on your ad and visit your site.

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How to bring traffic to your site by leaving comments properly

July 13, 2008 By: M.Awara Category: Marketing Techniques No Comments →

If you are going to read this article, you are supposed to know that when you contribute your comments to other’s Blogs, it is an opportunity to show your personality, expertise and gain exposure, and traffic for your Website. Believe it or not, Comments can increase the link popularity of your website as well.

Building link is vital to websites because of the reputation that will be develop later as you gained numerous links pointing back to your site. The main purpose of posting comments on blogs is not only to market your website, but also to build links for the website itself. It is a “hitting two birds in one stone” strategy.

Commenting on Blogs is certainly a great way to gain traffic. But only when done properly and for all the right reasons integrating courtesy and common sense when doing so.
First of all You need to find blogs that are relevant to your website, and remember that Blog owners always prefer to have the comments added to their blog moderated. By being moderated this means that any comments submitted need to be approved by the admins before being added to their Blogs for public viewing because they are really caring for what gets added to their blogs, this is called Quality Control.
Therefore, you should make sure that your comments hit the quality required to be added for public viewing. Your comment must be specific to the post you are commenting on, and try to avoid Compliments comments, they are futile, by this way you will let the blog owner notice that you are just trying to gain a link to your site from their Blogs. All in all it is about the Conversation.

Using Comments method can be very effective for your business, just remember do not spam on someone’s blog. Make your comment short and descriptive, you don’t have to leave an article. Few lines that other visitors want to read about is perfect, and make sure that other readers will really want to read your comments.

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