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Archive for June, 2008

I sell Viagra , why do women buy?

June 26, 2008 By: Mohamed Elmasry Category: Promote Your Business 4 Comments →

You may read the title and want to know the answer about it. The answer is simply because my marketing campaign is targeting women!

Don’t be shocked , just continue reading.

As catalyst Org states that “Women’s buying power is 76% of The total buying power. That due to the fact that women’s personal shopping is merged in the total household spending. Women are not only shopping for themselves , they also shop for their kids, husbands and household stuff.

So these facts can’t be ignored. The shopping decisions for most of products is in the hand of this buying power. So if you want to spread your product to a wider range of potential customers, you should mention the benefits of your product to this audience.

In your marketing campaign, you can address women and mention the direct benefits that they can enjoy if they buy this product even if it is not for them. How?

For example, if you sell a product that can alleviate the stomach pain of new born babies. It is good for the babies, but it is also can be promoted as “a relief for the mother from the baby’s unreasonable cry “.

Also Men’s products can be promoted through women. I saw once a testimonial from a woman about a product for men that increases Semen . This product is promoted to men as it is bring more joy and increase manhood. But the woman was happy because this special product which originally sold for men helped her to be pregnant and they become happy family.

Do you catch the idea of using the buying power of Women?

Now there are some points you should consider when you target this buying power.

1- You should direct your campaign to attract women’s interest.

2- Women also need to know about you not only your product.

3- Women always want to feel that they buy from real person , not from computer.

4- Prepare yourself to be more patient and answer their questions about the product with more details.

5- Running special offer or considerable rebate is also more effective with women.

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Blog Advertising, some ways to make the most of your Blog?

June 25, 2008 By: Newbornbusiness Category: Promote Your Business No Comments →

There are millions or billions of internet marketers starting and operating blogs. A blog is a website that is easy to start and maintain because blogging is about content. It is also a great content management system, a great search engine optimization tool and an easy way to share information with a targeted audience. recent bloggers and developments in the field have made it a hot topic of interest in the internet marketing community.

Internet marketers who are bent on making money out of making blogs should consider all the possible options on advertising and promotion.

Post Sponsorship is considered a way of blog advertising, it means that a blogger will include a link and often targeted key words and text within a post for an advertiser. A sponsored post will sometimes be written specifically for an advertiser and centered around specific key words and phrases. Some sponsored blog posts are reviews of a web site or product. We might also find another kind of blog advertising that gives a brief sponsorship mention. Always notice that mentioning your potential advertisers in your article or posts can attract them.

Also consider running ads in your blog; when you run ads for your business counterparts, they do the exact same thing for you. This is actually a very effective method of advertising as the user is lead to a number of sites with the same topics. But always make sure that you fill your blog with contents that would make the users hold on.

Having your own blog means that you are always able to post unlimited ads, when managing well to make the most profit of your blog, you’ll see that your advertising efforts will be a lot more effective. Blog advertising is a sure fire way to promote your business.

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The power of using Newsletters in your marketing campaign

June 21, 2008 By: Newbornbusiness Category: Newsletters No Comments →

When thinking about gathering traffic to your website that can enable you make profit of your work, you might think about Swapping, search engine optimization, as well as taking the easy route and simply pay for ads on AdWords. But all that takes effort… Satisfying your users with valuable content will help, but even the most satisfied user can still forget to check your site regularly. That’s why a Newsletter is an important tool.

A newsletter is an easy and cost-effective way to reach a larger audience. Using Newsletters, you’ll be able to remind your users that you’re out there, tell them that you have good information and suggest that they come back to your site. Newsletters also make you seem trustworthy to your readers because you are doing them a service by providing them with a steady supply of practical and usable information. If you’re not sending a newsletter to your users, then you’re missing a valuable traffic opportunity.

Newsletters are nice because you can share relevant information related to whatever you are selling with your customers and we can simply assume that Newsletters are valuable marketing tools as they reinforce brand awareness and recall, give out the impression that you are an expert in your specific field, lead to increased traffic to your site, help optimizing your website, and create a continuous link between a service or product provider and a highly interested customer.

The fact that newsletters are kept in the site for reference purposes, let us claim that this accumulation of newsletters will turn your site to a very large repository of information on your field of specialization and increase keywords and related keywords densities and your site’s relevance in your niche category will begin to rise.

Newsletters, addressed to your client base, are an effective method of reaching your niche market. There are a lot of people who receive dozens of Newsletters or Ezines in their inbox every day and consider them spam; the important thing to think about is that some email pieces and Newsletters are read, only if they are well written.

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Tips on how to write a successful sales letter for your business

June 18, 2008 By: Newbornbusiness Category: Promote Your Business No Comments →

A successful sales letter can boost the number of curious consumers who are willing to give your product or services a try. It is a very important tool for reaching customers and prospects. That is why sales letter writing has been deemed to be a very important aspect in marketing.
Many entrepreneurs have observed the power of sales letter writing in capturing a significant portion of the market. As such, many businesspersons went their way on writing their own sales letters.
As you sit down to write a successful sales letter, it is always important to note the following in order to make the best one:

* Gain the trust of your customers not only their attention, show that you are credible; when your readers receive your mail, they should be able to put confidence in you so that they would feel safe to establish some business relations with you. You can put testimonials in sales letters to let people know of others who swear by your offerings.

* Make sure that you satisfy your customers’ needs. Approach writing a sales letter by making sure to remind yourself that you are speaking to people who are just like you, and long for concrete details and professionalism.

* The headline of your sales letter is very important; you should choose a persuasive one that will not let you stand to lose the interest of readers. Your initial goal is to create a readable headline. It is best to use a simple design, exaggeration of using artsy and elaborate fonts can weaken the appearance of your letter to be professional.

* After creating a headline that sells, then you have successfully directed readers to your opening paragraph, which needs to immediately capture the interest of your readers. You can start with a question or formulating a story to engage your audience.

* Using an interactive style, people will be more excited to finish the contents of the sales letter. Make the letter conversational in tone. Being too serious bores readers while being too informal does not make it sound credible. If you can make your sales letter memorable, chances are the reader would be able to remember your products when the time comes that they are needed.

* To be listened to you should be brief and concise, don’t lead your consumers on and on, people are getting tired of being linked from one page to the next because of so much unnecessary information. People are always in a hurry, they want to know what you have to offer and how it will help their lives.

* It is important for your readers to be informed what they should do next by giving them clear instructions on how they could respond to your sales letter. Be sure to include how they can contact you and make it easy and convenient for them by leaving a mailing address, email, website, fax, or phone number where they can reach you easily.

The success or failure of your product depends on your ability to sell it well. Without a high converting sales page, it will lose out in sales to other inferior products with better sales pages. You need a hyper responsive sales letter to have your sales promoted effectively.

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