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Archive for March, 2008

Pharming Scam, New scamming technique you have to avoid

March 30, 2008 By: Newbornbusiness Category: Scam No Comments →

Pharming Scam is one of the latest online scams and rapidly growing threat on the Internet. It is Similar to phishing scams but with a new twist. Hackers get into Domain Name Servers and redirecting your Internet browser. The ideal thing the criminal wants you to do is click on an e-mail link that takes you to a web site that looks authentic. You are redirected without your knowledge to a bogus site that looks identical to the genuine site.

There is no indication to the end user that a redirect has occurred. The web browser still shows the original web address. This behavior makes pharming attacks more difficult to detect.

This scam can fool even an experienced computer user. Once you log in with your login name and password, the information is immediately captured by the scammer.

Many computer security experts are predicting that pharming attacks will continue to increase as more criminals embrace these techniques. Pharming effectively eliminates the need for “bait” emails and is therefore potentially more dangerous than normal phishing scams and can cast a wider net in which to snare victims.

Pharming is really dangerous and can cause a lot of harm as well as loss of personal and financial information; to avoid becoming a new victim of the pharming scam here is a list of recommendations that will help you:

- Always make sure that you are submitting your financial information into a secure website; the beginning of the Web address in your browsers address bar should be “https://” rather than just http://

- Set up a well protecting antivirus and anti spyware to your pc, regularly check that your browser is up to date and new security patches are applied.

- Log into your online accounts on a regular basis. Check your bank, credit and debit card statements to ensure that all transactions are legitimate.

- As more and more web sites start using digital certificates to authenticate their identities, you will begin to see more popup windows asking you to accept these certificates the first time you visit the web site. Always read the certificate details and ensure the web site really is the one you wanted to visit.

- Never follow a link or open an attachment in an email, if it claims to be from a financial institution or simply somebody you don’t know.

Always protect your information, Pharming Scam is really skyrocketing and you have to be careful with the sites you visit and the information you give out.

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tags: Online Scams   Pharming Scams   Scams  

5 Simple steps to Skyrocket your earnings from your Blog

March 28, 2008 By: Newbornbusiness Category: Promote Your Business No Comments →

Blogs have become so popular. It can help you earn money from the internet as well as give you a venue to express and publish your ideas, what is caused its popularity and many online marketers consider Blogs as an essential need to facilitate their mission to communicate to the internet users.

To earn from blogging, you need to do extra effort aside from writing creative, unique and useful articles. Here are some simple techniques to follow:

1- Always come up with well written blog entries. With every post you write, try to come with a new idea or great information that will add to your visitors. If you really want to be serious in earning through your blogs, you should make sure that each entry is well written.

2- Give credit; if you got a picture for example from another website, always give appropriate credit. As much as possible, include links to where you got your data from. This way, the other websites will appreciate that and could see that you practice courtesy and may even place a linkback to your blog.

3- Start spreading your writings; grow your network, sign up in as many social network sites as possible and claim your blog there. Promote your blog site and encourage your network to visit it. You can register in as many forums as you can and promote your blog as well. You can do this by posting links to your blog either on the main message board or in your forum signature. This can increase your traffic effectively.

4- Link with other blogs; if you have numerous blog sites linked to you, their readers can also find your blog. This means another source of web traffic.

5- Monetize your blog; monetization has been ignored by a large number of online marketers, although it can let you an immense profit from your blog. There are several ways to monetize your blog, affiliate marketing, where you promote other people’s or websites’ products/services and in return, you make a commission for each and every sale that you refer, is considered one of the most profitable ways to make money online, whether you’re a blogger, or a full-time affiliate marketer.

These are the top 5 principals that can guarantee your blogging success; just applying these simple but worthy steps to your blogging business can really let you make the most profit of your BLOG.

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tags: blogging   promote your business  

How to find the right keywords to use

March 26, 2008 By: Newbornbusiness Category: Keywords No Comments →

Choosing keywords is not quite as easy as simply naming a product or category. There are many factors that should influence your decision as to what defines the right keywords.

An important tool that you can use to find the right keywords is the keyword tracking tool; Keyword tracking tools can be of immense help when finding keywords and their synonyms. Once you enter the main keyword in keyword tool, the result given will content the main keyword, as many numbers of times it is used and next would be the related keywords and synonyms. This will give you the general idea of the keywords and enable you to decipher the popularity of each of your keywords and keyword phrases. Retain the most popular or frequently searched terms and discard those that are rarely searched.

Google Adwords, Overture Search Term Suggestion Tool and Alta Vista’s Prisma are also good tools to use when choosing keywords.

After that you will need to check out each keyword and find out whether or not it is relevant for your website. Your target should be those which are useful to you in spite of their densities.

List down the most commonly used keywords for your type of business; Research your competitors and view their Meta tags to see which keywords they are using. You have to always look to update your keywords based on the feedback received from visitors to your site, customers and website logs. Website logs can give exact information on which keywords are successful and which are not.

Remember that using perfect and targeted keywords cannot just increase your sales; it also ends up bringing meaningful traffic to your website.

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tags: choosing keywords   keywords  

What is Phishing Scam and how can you avoid it?

March 24, 2008 By: Newbornbusiness Category: Scam No Comments →

Millions of people lose their identity and a lot of money to these scammers every year. Just thinking of Falling prey to a phishing scam is a scary thought; no one wants their identity stolen.

Phishing scam also called “Spoofing” and “Carding” is when a spammer sends you an email claiming to be from a reputable bank or website. It always comes in the form of; “We were unable to authorize charges to the Credit Card Number you provided” OR “Your Amazon Account will be closed”

The email complete with authentic logos asks you to log in and verify your account information. Then the spammer captures your account information and helps himself to your account. They sometimes will sell your information to other criminals and you can become a victim of identity theft.

Check Link location; checking the link attached into the email sent to you, can be a great guide for you in such cases; you have to always remember that;

- Legitimate companies do not send impersonal letters or even ask for sensitive information via emails.
- Regularly check your bank account and credit card statements.
- Always type in the URL of the Web page you need. Phishing schemes depend on embedded links that take you to fake sites.

- Call the company, Do not use the phone number provided to you, some scams are sophisticated enough to set up elaborate phone answering systems to make them look more legit.

- NEVER give any sensitive information (personal or financial) to an organization that you don’t know.
- NEVER send your personal or financial information via email; it is not secure at all.
- And finally, if you already received a phishing letter forward it to spam@uce.gov.

Take extra care to protect your personal information because once it is out there it is very hard to get back. Just use these worthy tips and your common sense to avoid phishing scams and you can make your online experience a good one.

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tags: Online Scams   Phishing Scams   Scams  

Signs & Formulas of Email Scams

March 22, 2008 By: Newbornbusiness Category: Scam No Comments →

Many of us receive Email Letter Scams and I’m sure you too have received many in your inbox over the course of your online experience.

These kinds of Email Scams are assumed to be originated in Nigeria, Ghana, Togo, and Benin. They are easy to recognize to the experienced, but if you are new online check out the following signs:

- Basically you get an email requesting vital information such as your social security number, address, credit card number and more.

- You may find some sentences and words that are always written in “Bold Capital letters” like: “DEAR SIR/MADAM”, “YOUR HELP IS NEEDED”, “I BEG YOUR ASSISTANCE”, “URGENT”, “FROM MR/MRS…..”

- Request for personal banking information; any deal you find in these emails will be too good to be true. You may sometimes receive email claims that you are lucky and that the sender wants to transfer a large sum of money, usually millions of dollars, to you. All what you are supposed to do is sending your “bank account Information”.

- Request for advance payment in US dollars for transfer fees; many will then ask the victim (Email Receiver) to send good Dollars to cover transfer taxes in advance!

As I said before, email scamming is spreading widely nowadays and you might have a previous experience with any forms of it as there are many different forms of email scams like: Inheritance Scam, Employment Scam, Lottery Scam, IRS Refund, Phishing Scam, and Chain Emails. We will tackle every form widely in coming posts.

If you receive one of their fraudulent email pleas for help contact your local authorities or email provider immediately.

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tags: Email Scams   Online Scams   Scams  

The Importance of Keywords

March 20, 2008 By: Newbornbusiness Category: Keywords No Comments →

Keywords or keyword phrases are those terms that a potential customer uses on a search engine to look for a product or service that a website provides.

Keywords are very important for any content, without keywords the content would not have the direction nor would it have the ability to attract search engines. Without keywords no one searching for a particular content would ever be able to find it.

Most online marketers are ready to accept the fact that search engines can bring a large volume of low cost traffic to a website, The importance of using the right keywords lies in that; whenever a term is put in for search by users, the search engine spiders start checking out Meta tags for the keyword used, after the tags search engine spiders search through the content to find out whether same keyword has been used anywhere in the content. If the density of keyword used matches its requirement, your website gets precedence.

Finding out which keywords people search for when they are looking for information on your topic is very important, whether you are writing on a blog, writing articles, or writing an ebook you will want to choose your keywords carefully before you begin to write. Using keywords is considered a form of search engine optimization.

The main purpose of everyone’s efforts is to have customers that are looking for specific products/services. Finding your specific products/services and reaching that goal can be simple with the use of the right keywords.

While choosing the right keywords is vital to the success of a marketing campaign, choosing keywords that are inappropriate will target the wrong people making the process of converting eyeballs to sales a nightmare.

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tags: choosing keywords   keywords  

Email Chain Letters Scam

March 18, 2008 By: Newbornbusiness Category: Scam No Comments →

Email Chain Letters is believed to be a classic pyramid scheme, it is a kind of Email scams; some times you may receive an email that claims that all you need to do is send the email along plus money by mail to the names at the top of the list, and most times the names in the chain emails are manipulated to make sure only the people at the top of the list make any money. After forwarding the chain letter, you add your name to the bottom.

This type is considered certainly less potentially harmful than some other bogus information that circulates via email. It is the traditional email chain or pyramid scheme.

Chain letters as a term can be used in different ways now.

Chain letters may use a trick claiming that a video will play or an image will pop up after the message is forwarded. Some versions simply make the vague claim that “something” will happen after the email is sent on, just “Forward” it.

Also Chain letters with an attached photograph of a child mummy claims that those who send the message to twenty friends will receive good luck

Threatening chain letter, another nasty chain letter apparently targets children and adolescents, claims that a dead teenager will kill the recipient if he or she does not forward the message.

Chain email claims to be a survey to collect and compile first names, these emails are just another pointless, bandwidth wasting chain letter. It simply asks you to add you first name to the email before passing it on.

Chain letters may also qualify under other types of illegal activities, as in the case of a Ponzi scheme asking recipients to send money and forward the e-mail. They may be harmful, and contain trojans.

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tags: chain letters scam   Online Scams   Scams  

Some Adsense Secrets to triple your profits

March 16, 2008 By: Newbornbusiness Category: Google Adsense No Comments →

Many people are now making a part-time income or even a full-time living from the Internet. Nowadays a large section depends heavily on Adsense Ads. Here are some secrets to get you started earning a solid income quickly with Adsense:

- Targeted traffic results in increased CTR of ads. Choosing the right anchor text for back links promotes your website to the traffic you exactly need from the search engines. Choose the Anchor text that directly speaks to your visitors and pulls the traffic that your web page requires.

- Regular update also makes the search engine bots visit your site more often. It is important to maintain and update your site frequently once it goes live. Never make the mistake of neglecting it for days at a time. Fresh content is what makes your visitors return again and again.

- Dictate keywords to Google Mediabot; Better targeted ads increase both your CTR and EPC. Use keywords in your Meta tags, Title text and inject them in the first and last paragraph of your content. Use Google’s Section targeting to advise Google mediabot about the areas of your content which should be considered or ignored while matching the Ads with your content.

- It is an open secret that people searching the internet will mostly click on links placed at certain points and displaying in certain formats. Because choosing the wrong ad sizes and placing them in the wrong places will lead to low earnings if no earnings at all.

- Make your Adsense unit blend in with your content, use rectangular boxes instead of banner ads (people don’t even see banner ads anymore). Most languages are read from left to right, so try to place your rectangular Adsense unit in a table aligned to the right of your text.

- Now it comes to colors, if you use a different link color on your site, change the Adsense links to match that color. At the bottom of each Adsense unit there is the URL for website paying for that ad. You want to draw attention away from the URL and towards the clickable link, change the color of the link to match the body color of the ad, generally black. Always use the background color of your webpage for your ad border and background.

- Use Adsense Competitive Ad filter; it is a great feature to avoid displaying your competitors ads as well as the Junk Websites that steal the traffic from your website and recycle it on their own Adsense ad blocks. Always recognize such websites and stick them in Adsense Competitive Ad filter.

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tags: adsense   google   google adsense  

How to improve your company’s customer service

March 14, 2008 By: Newbornbusiness Category: Customer Service No Comments →

Customer service is very important to succeed in your business, here are some techniques to improve it:

- The employees need to be trained to think out of the box, and help the customer in ways that are not quite as obvious. The employees can better help a customer if they have the skills to probe find what is the real cause that is beyond a technical response from a customer. Make sure that the employees in direct contact with a customer have a vision of their job to make sure that customer gets what he/she wants.

- Show empathy; put yourself in the customer’s shoes and feel the customer’s pain, gaining an understanding of the situation, and communicating that you understand. Some of the things that a customer service person can say to show empathy are: I can understand how you could feel that way… or Please tell me more…

- Take responsibility for creating a solution for the customer. Simple sentences you can say but will have a great effect: We will investigate this for you immediately or I will personally take care of this for you.

Creating a solution for the customer can let him/her feel that someone is in charge, that someone cares, and that someone can move to the end result that really counts.

- Treat your customer every time as though it is the first time to impress that customer. You may only have one opportunity to impress that customer. Remove communication obstacles to earn customer’s loyalty.

- When things go terribly wrong for your customer, have someone follow-up with a phone call. Solving the issues and telling your customer how to prevent similar issues in the future will make them greatly appreciate the extra time and effort your business took to assist them.

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tags: customer service  

How to earn money with Affiliate Marketing

March 12, 2008 By: Newbornbusiness Category: Affiliate Marketing No Comments →

One of the fastest ways to make money online is with affiliate marketing.

There are so many affiliate marketers that this market has become extremely competitive. This explains why it is so important for you to be different if you do not want to fail in this industry. If you become able to drive people to your site and then get them to click on your links, they then go on to buy and you get paid a commission.

Here are some basics you should consider to succeed in your affiliate marketing program and earn flows of money:

- As an affiliate marketer, you need to do a research on the merchant and his or her product that you wish to promote. You need to make sure that the product matches the public interest.

- Familiarize yourself with the products you offer. Become an expert on your niche and the affiliate product or products you are trying to offer. People do not and will not buy from someone who seems not to know what they are talking about.

- Promote the products properly. Choose those products which are appealing to you as well. Be sure about the target market and create the promotional plan accordingly.

- Never waste your time, if you want to achieve the highest level of affiliate marketing success, then you need to set daily goals and make sure you finish each one before moving on to the next.

The more people that visit your websites and take action through your ad links the more money you will earn.

Using affiliate marketing to earn money in a nutshell; you will choose a niche, perform a profitable keyword research, set up a website and/or a blog, start getting traffic, communicate with your website visitors to develop a relationship, and then create a low cost flagship product that will promote your affiliate program and build you a list of buyers, you will get other affiliates to promote your product, and finally gain a huge amount of money.

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tags: affiliate marketing   Marketing Techniques  
 

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